About this Talk
The world is moving from products and services to subscriptions, favouring access and transformations over ownership and deliverables.
The advantages to a subscription model are:
Predictable revenue; creating annuities with a lifetime value that far exceeds whatever you paid to acquire them; not pricing services, but rather a series of customer transformations; and easier to predict demand and plan capacity.
It provides peace of mind, convenience, recurring value, and a frictionless experience for the customer.
Key learning outcomes from this session:
• Identify strategies utilised by businesses that have made the transition to a subscription-based model
• Understand The Progression of Economic Value and why Transformations are the next economic era
• Why Plussing your offering is critical—only uncommon services command premium pricing