Trent McLaren

6 Marketing Truths for your Accounting & Bookkeeping Firm

A Talk by Trent McLaren MBA (Journey)

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About this Talk

In a rapidly changing industry, understanding the core truths of marketing can make all the difference in the growth and sustainability of your firm.

In this session, we’ll uncover six essential marketing truths specifically tailored for accounting and bookkeeping firms.

These principles will help you navigate the complexities of the market, connect with your ideal clients, and build a brand that stands out.

We’ll explore everything from the power of consistent messaging and authentic client relationships, to the importance of data-driven decision-making and leveraging digital channels effectively.

Each truth is grounded in practical advice that’s easy to implement and proven to work in the accounting industry.

Join us to gain clarity on what truly drives marketing success and how you can use these truths to create a more profitable and recognisable firm.

Key Learning Outcomes:

  1. Understand the six core marketing principles that drive growth for accounting and bookkeeping firms.
  2. Learn how to apply these marketing truths to attract, engage, and retain clients effectively.
  3. Gain practical tips on building a strong brand, using data to inform marketing strategies, and leveraging digital channels for greater reach.

28 November 2024, 02:00 AM

02:00 AM - 02:45 AM

About The Speaker

Trent McLaren

Trent McLaren MBA

Journey